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Understanding creative departments
so creatives can get on with creating

After many years involved in the management of creative departments, you get to know what makes them tick. No two
are the same and they never stand still, evolving and changing
as talent moves on or management change.

Most consultants are not creatives and fail to appreciate the more subtle dynamics involved in enabling the making of great creative work. BMcG Creative's approach is different, a creative person with a full understanding of budgets and appreciation of wider issues and pressures, rather than the other way around.

So if you want someone to look under the bonnet of your creative structure, for a full audit or maybe just for an outsiders point of view, give us a call.